Myles Braithwaite

Faber's initial experience is precisely what one might expect: as companies shift to opt-in lists with customers who explicitly consent to receive messages, they are more likely to open the emails and to click on the links. I asked Faber about the experience to date and he indicated that the company‚Äôs list has unsurprisingly slimmed down, but that it is much more qualified, will grow back over time, and offers a more engaged audience, which he prefers.

The Benefits of Consent by Michael Geist.

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