Myles Braithwaite

Amazon was just granted US patent 8,676,045 for a very clever and particular way to arrange a raised Plexiglas platform, lights and backdrop to give instant in-camera images with a 100% white background and a slight reflection below the subject, all with no postprocessing (like Photoshop) needed to make the platform blend into the background.

Amazon’s patent doesn’t have anything to do with using a white background, using a light table, tent, or using a clear glass table over white, and it has nothing to do with using a blown-out white backdrop. It has everything to do with how everything is arranged to make the floor blend into the backdrop along with a slight reflection underneath.

Amazon’s Patent by Ken Rockwell.

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